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Tahoe Vacation Rental Case Study

Case Study: Lake Tahoe Owner Earns $58,130 in First 9 Months

Challenge: Help a rookie vacation rental owner exceed his rental income goal.


Dave Williams never thought he’d end up in the vacation rental service industry. With 25 years of experience in the corporate IT world, why would he? It wasn’t until his family bought a Tahoe vacation home 15 years ago that things began to change.  At a time when the vacation rental market was just blossoming, Dave fell frustrated with unreliable maintenance and cleaners in the area, “I never knew when they were there or if they’d done a good job. The only feedback I got was after a guest stayed there.”

Dave knew there was a better way of doing things, and decided he would take matters into his own hands. In 2016, Dave opened Criterion Properties, and expanded his service portfolio to 86 different homes in just the first year. He saw a problem. He fixed it.

Dave loves working and collaborating with fellow Tahoe vacation rental homeowners. He is constantly looking to make improvements on his services and takes pride in being able to supply excellent service and quality care to rental properties in his area.

“What really differentiates us in the area is the way in which we manage expectations with homeowners. Responsiveness is key and I am the go-to person for my owners. Being proactive too is essential, as well as strong communication - text, email, call.”

-Dave, Criterion Properties

Jon Crosby

Dave & evolve

When Dave found Evolve, he was immediately impressed by the high level of communication. It was clear who was responsible for what when it came to managing and marketing the homes - a distinction that gave Dave a sense of security he had never found in a partnership before.

Currently, Dave services over 20 Evolve properties, and couldn’t be happier with Evolve homeowners: “The Evolve owners are smart and communicative. They’ve done their research and know where the vacation rental industry is heading.”



Time With Evolve



Nights Booked



Total Bookings


Rental Income


Dave on the best guest experience

When it comes to ensuring that guests have an experience that exceeds all expectations, Dave refuses to settle. He uses two methods to guarantee a pristine and as-advertised rental property: checklists and communication schedules. Dave says that simply being familiar with a property is not enough, and that in order to guarantee a guest-ready rental, you must have a property-specific checklist. He also attributes much of his guest-success to his communication through all aspects of the process - from booking date to check-out.