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Case Study: Galveston Vacation Rental Owners Increase Bookings by 300%

Challenge: Help frustrated business partners return their vacation rentals to profitability after Hurricane Ike hit the Texas Gulf Coast.

Background

Sallye Stapleton and Matt Schooler are no strangers to the challenges of short-term rentals; they own two houses in Galveston, Texas and have been renting them to travelers for over 20 years. Prior to Hurricane Ike, their properties were managed by a local real estate company, which seemed to be working fine.

After the storm, however, they quickly discovered that the adequate service they’d been receiving was no longer capable of keeping their homes booked on a regular basis. They weren’t even making enough rental income to cover the costs of basic property maintenance and they were at a loss for ways to improve.

Galveston Home Exterior

Solution

Sallye and Matt mentioned their frustration to other owners in the area and discovered that several of their neighbors had enjoyed good results working with Evolve. When their cleaning company recommended Evolve as well, Sallye and Matt decided to see what all the fuss was about.

“In less than two weeks, we received more bookings from Evolve than we had during the entire summer season the year before.”

After speaking with an Evolve Homeowner Consultant and learning about our low 10% booking fee, they decided to put us to the test with their most difficult to rent property.

“The Evolve Team has gone out of their way to be helpful. They are friendly, knowledgeable and more than willing to assist us at every turn. We would highly recommend Evolve to anyone with a vacation rental property.”

-Sallye Stapleton and Matt Schooler, Evolve Homeowners

Implementation

Evolve quickly saw that what Sallye and Matt’s vacation rental needed was a dedicated marketing plan with broad exposure. The team started by creating a professional property listing with dynamic nightly rates designed to maximize bookings during each season.

Once the listing was complete, Evolve promoted the home on top vacation rental websites such as VRBO, HomeAway and VacationRentals.com - all at no cost to Sallye and Matt.

Travelers began inquiring about the property almost immediately and Evolve’s team of Travel Advisors got to work by pursuing every lead and confirming bookings.

Performance

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Time With Evolve

17 MONTHS

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Nights Booked

279

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Total Bookings

72


Rental Income

$73,044

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Income Growth

300%

Results

Within the first two weeks of partnering with Evolve, Sallye and Matt’s property received $5,577 in bookings - which was more than the home earned during the entire high season the prior year.

The initial results were so impressive that Sallye and Matt decided to entrust Evolve with managing their other Galveston rental. The second property had always been easier to rent out, but bookings still increased by a massive 300% after making the switch to Evolve!

Galveston Home Interior