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Florida Vacation Rental Case Study

Case Study: Cape Coral Owner Earns $36,849 in 9 Months

Challenge: Help a first-time vacation rental owner overcome her uncertainty - and start making a profit.

Background

When Elizabeth Konopka bought her second home in Cape Coral, Florida, she didn’t have any big plans for it. She visited occasionally and enjoyed the location, but it seemed silly to let the home sit vacant. When one of her neighbors suggested listing the property on VRBO, as many second homeowners in the area did, she decided to look into it.

Almost immediately, she found plenty of reasons not to rent out her property. She felt overwhelmed by the listing process and was confused about the payment policies. She’d need to arrange for a property manager, and they all charged extremely high fees. As far as Elizabeth was concerned, renting her property was starting to look like more of a headache than it was worth.

Until she found Evolve.

“As long as I’m renting, I’ll never leave Evolve. If I bought another property, I’d use Evolve for that too. I feel protected and safe. I know I have somebody to count on.”

-Elizabeth Konopka, Evolve Homeowner

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Solution

Evolve offered Elizabeth an approach to vacation rental that didn’t require her to become an overnight expert - or make renting her property a full-time job. We created a customized listing for Elizabeth, sent a professional photographer to take free photos of her property, and advised her on small modifications she could make to ensure her property was highly rentable.

With Evolve’s help, Elizabeth got to skip over the “learning period” most new owners struggle through, getting bookings almost immediately, and her first 5-star review shortly thereafter. Elizabeth can’t speak highly enough of the Evolve team’s support during her early days as a VR owner. “They’re all so nice and helpful, and I know I can rely on them for everything I need. They want to help me in every way they can,” she says.

Performance

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Time With Evolve

6 MONTHS

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Nights Booked

213

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Total Bookings

19


Rental Income

$36,849

Results

With her property listing optimized to perform well on top vacation rental websites and our Travel Advisors responding to every inquiry, Elizabeth saw her home get booked for a whopping 213 nights in just 9 months. Her rental income during this period? A truly impressive $36,849 - far more than she thought possible in her very first year of ownership.

Elizabeth has been impressed by Evolve’s promptness in resolving guest issues and she loves that she hasn’t had to take time away from her busy career. She’s even considering purchasing another property! Elizabeth can now relax knowing that Evolve is handling the difficult parts of vacation rental ownership - while she enjoys the rewards.

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